The recent decline in real estate is no longer hidden news. It is a fact that the number of homes in Myrtle Beach, SC and surrounding areas has decreased since 2005. With that being said, selecting the right real estate agent to sell your home is imperative. One of the most effective parts of selling a home is how the property is being
marketed. Below is a list of items that are helping to sell homes. If you are thinking of selling your home, you may want to print this out to ask the real estate agent if your home will be marketed in these places.
- Real Estate Website- Does the agent have an effective website that is drawing in buyers? Recent statistics show over 70% of all buyers begin their real estate search on the internet before even contacting an agent. Also ask the agent if they have their own domain name website instead of just the website provided by the company. For my team we have personal site, plus our local company, Coldwell Banker Chicora’s website which you can see here. In addition, we have a profile page on Coldwell Banker’s National site, ColdwellBanker.com. Also all our Luxury Homes Listed for Sale in Myrtle Beach show up on a special company website dedicated just to luxury homes called Previews.com.
- Real Estate 2.0- Social Networks & other websites are rapidly gaining in popularity. Buyers are using sites like Facebook, Myspace, & Twitter to find out the information about a community, the agent, and the surrounding areas before making contact with a real estate agent.
- Real Estate Blog- Buyers who begin their online searches are finding blogs each and every day with the information they are interested in. They are going to major search engines like Google or Yahoo! and entering the keywords for information they want. For example, they may want to find a “Myrtle Beach Real Estate Expert” If someone searches for that term, the top three search engine results are for blogs.
- Real Estate Networks- Real Estate Networks are also great ways for real estate agents to market homes for sale. Not only are they continuing to advertise your home to potential buyers, but on the real estate networks, your home is being marketed to other real estate agents. A few of these wonderful sites include Activerain, Trulia, and Zillow. Activerain for example has over 185,000 members all related to real estate. While not all these agents are in your area, they do have the potential of referring a buyer to a local agent that could sell your home.
Remember these four areas of effective marketing in the current real estate market. Unfortunately, just like many things in life, what is effective at one time may not work anymore now. You need an agent that stays on top of the market and keeps track of what is and is not working in selling homes.
An article I read in our local paper today, The Sun News confirmed that our marketing efforts are targeted in the right direction. The article shared about how the Myrtle Beach Chamber of Commerce is focusing over 60% of their advertising towards internet marketing. 23.2% towards tv, 7% for newspapers, 5% on magazines 3% on radio & 1.8 on billboards. Just as the chamber has come to realize, in order to be effective with marketing the focus needs to be on internet advertising!
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